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Event Details
To register for the Transmedia Workshop, go to http://transmediaworkshop.eventbrite.com/
To Register for the Gamification Workshop, go to http://gamificationworkshop.eventbrite.com/
Event Announcements:
3/1/11: We are excited to add
2 exclusive half-day workshops
with the leading minds in media and marketing on the day before LA
Games Conference from 2-6pm on April 25th on
Transmedia
and
Gamification.
Only a
limited number of tickets available!
2/28/11: New speakers announced from Raptr, THQ,
Gaikai, OnLive, ngmoco:), Hi5, Stardoll, Nexon and many more!
1/26/11: DMW hosted the Gaming SuperSession at 2011
CES, which was one of the most popular sessions and gives a good
indication of what the hot button industry issues will be at LAGC
this year.
Click
here to view the video!
1/18/11: 2011 Venue Announced - SLS Hotel at
Beverly Hills!
1/14/11: Join us in welcoming Jack Buser,
Director of PlayStation®Home for Sony Computer Entertainment America
(SCEA), as a new keynoter for the event!
12/01/10: Tony Bartel, President of
GameStop to keynote at LA Games 2011!
11/29/10: 2011 agenda announced!
Over 300 of the most influential decision-makers
in the games industry gather for the LA Games Conference to network,
do deals, and share ideas about the future of console, PC, online
and mobile games. LA Games Conference – now in its 4th year –
features a lively and fun debate on timely cutting-edge business
topics, demos as well unrivaled access to some of the most
progressive companies in Hollywood, Silicon Valley and beyond. We
invite you to join us at the event and take part in the discussion
with executives, creators, investors, analysts, press and gamers who
will be instrumental in shaping the future of this booming business.
2011 Agenda
|
08:15AM–9:00AM
Registration, Coffee & Networking
9:00AM–9:15AM
Welcome to the Conference
Ned Sherman, CEO & Publisher,
Digital Media Wire
Jay Baage, Event Director,
NY Games Conference
9:15AM–10:00AM
2011 Gaming Trends - Analyst Presentations
Leading analysts and industry experts kick-off the day's
discussions
with an overview of the latest research that reflects and illustrates
the current state of gaming and the directions in which the industry
is heading, including: consumer behavior & attitudes; adoption &
penetration rates of key technology channels & platforms; and
business
& economic performance numbers.
Panelists
Michael Cai, Vice President of Video Games,
Interpret
Michael Klotz, Games Business Senior Manager,
The NPD Group, Inc.
10:00AM–10:30AM
KEYNOTE
10:30AM–10:50AM
NETWORKING BREAK
10:50AM–11:40AM PANEL 1
The State of the Games Industry - View From The Top
Industry leaders discuss the current state of the games
industry as
the business continues its transition towards a digital future. What
does it take to make a blockbuster game these days? What trends and
developments are leading the industry? Does the industry need to take
more creative risks in breaking new styles of play? What players in
the games space will push the creativity? How do you make money in
this more and more complicated gaming universe with new digital
platforms now competing with the time and pocketbooks of consumers?
Who will be the winners and losers in the years to come?
Panelists
Nanea Reeves, COO,
Gaikai
John Welch, VP, Publishing & GM,
Making Fun, a News Corp. division
Michael Pachter,
Managing Director, Equity Research,
Wedbush Securities
Moderator:
Eric Goldberg, Managing Director,
Crossover Technologies
11:45AM–12:15PM
Debate Club: Facebook as a Gaming Platform
Structured as a formal academic debate, panelists are
divided into two teams which present arguments either
pro or con Facebook as a gaming platform. Each team will be given
5 minutes for initial arguments and then it's time for rebuttals. The
audience will determine the winner via show of hands. This is one
session that you don’t want to miss. Sparks are sure to fly!
Debaters
Alex St. John,
President & CTO,
Hi5
Geoff Cook, CEO,
myYearbook
Moderator: Mike Vorhaus,
President,
Magid Advisors
12:20PM–12:45PM
KEYNOTE
Tony Bartel, President,
GameStop
12:45PM–1:45PM
Lunch Buffet
1:45PM–2:10PM
KEYNOTE
Jack Buser, Director of PlayStation®Home, Sony Computer
Entertainment America (SCEA)
|
|
TRACK A
DIGITAL DISTRIBUTION
2:15PM–3:00PM PANEL 2
Gaming in the Cloud: Exploring New Forms of Game Distribution
At this very moment we’re witnessing an evolution in
the gaming
industry – one that has all the characteristics of what our media
industry predecessors have and continue to experience (books, music,
print, TV, movies, etc.). Videogames are an important part of the
migration of content "into the cloud." But despite the disruptive
impact the Internet is having on traditional retail, physical goods
aren’t likely to disappear any time soon, or will they? If so, when
can we expect that to happen? What new forms of distribution work for
different types of games? Which devices are going to be driving the
future growth of the gaming business? This panel will give you an
overview of current trends, provide relevant real-lifecase-studies and
give you the unfiltered truth of technological opportunities and
challenges facing the games industry in a digital age.
Panelists
Josh Fraser, VP, Business Development,
Rightscale
John Spinale, VP of Games and Media,
OnLive
Ophir Lupu,
Games Agent,
Creative Artists Agency
Stefan Lampinen, Managing Director and Founder, SPELTJANST
|
TRACK B
GAME MONETIZATION
2:15PM–3:00PM PANEL 3
Selling Games in 2011 and Beyond – Payment Models that Work and
the
Analytics You Need To Track Them
Games account for the largest portion of paid online content,
well
ahead of other forms of content, such as movies/video and news. While
subscriptions have proven a very successful model for games such as
World of Warcraft, it might not be suitable for other online games. At
the same time, GameStop, BestBuy and traditional retailers still sell
physical games for billions of Dollars. Redbox have proven that the
rental model still works well for physical DVDs, now will similar
services be successful for games? When it comes to mobile games and
casual games, a model has emerged with a free version of the game and
a paid version for those who are interested in upgrading. Is there
enough money to go around for subscriptions? Is advertising a viable
option? What hybrid models are emerging? This panel of game experts
will give you a glimpse into the future of game monetization and
provide many good ideas for what models will work for your
products/services.
Panelists
Gene Hoffman, CEO,
Vindicia
Michael Doron, Vice President,
ClickandBuy
|
3:00PM–3:30PM
Refreshment & Networking Break |
|
TRACK A
DIGITAL DISTRIBUTION
3:30PM-4:15PM PANEL 4
The Smartphone and Tablet Revolution - What are the Latest Trends
in
Games and Social Networking for Portable Devices?
Mobile games is already a multi-billion dollar industry, yet
there are
challenges that need to be collectively overcome for the industry to
progress to a true mass market phenomenon. This panel of
decision-makers in the mobile games value chain will discuss the state
of the industry with a focus on innovation, pricing, new devices,
marketing and distribution models for mobile games. Is the iPhone
model the way of the future for the rest of the business? What, if
anything, will change with the introduction of the iPad? How are the
operators working with publishers to allow mobile games to really take
off? What factors are driving and hindering the industry? How is the
mobile industry working with successful online games and brands to
grow the market? Is a licensed game or branded title needed to succeed
in the current mobile games market? What other platforms are the most
exciting; Ovi, Android, BlackBerry, etc.? What roll will the operators
play in the future of mobile games?
Panelists
Kurt Davis, VP of Business Development,
Boku
Clive Downie, VP, Marketing, ngmoco:)
Kraig Baker,
Partner, Davis Wright Tremaine LLP
Peter Nielsen,
Media & Games Product Manager, Nokia
|
TRACK B
GAME MONETIZATION
3:30PM-4:15PM PANEL 5
Money for Nothing? How To Succeed In Selling Virtual Goods for
Games
and Social Networks
There is a growing consensus that successful online games
companies,
social networks and virtual worlds need to complement advertising and
freemium with a virtual goods micro-transaction business model. The
selling point is higher user monetization relative to advertising
revenues because of the type of engagement that occurs in social
communities and games, but what challenges face companies trying to
enter this space and what models will emerge as the most successful?
The business of virtual currencies (both earned and bought) have now
already become a big business – but are there any inherent limitations
in the future growth of the industry given the fragmented nature of it
today (e.g., a game’s currency is, for the most part, tied to that
specific game and cannot be used elsewhere or exchanged for other
items of value)?
Panelists
Rob Uhrich, Senior Director
PaymentOne
Teemu Huuhtanen, EVP, Business Dev. and Communications,
Habbo
Matt Palmer, EVP & GM,
Stardoll
Brock Pierce,
Co-Founder and Chairman,
Revenue APEX
Lee Clancy Jr.,
SVP, Product Management & GM, Direct Revenue, IMVU
|
|
TRACK A
SOCIAL AND CONNECTED GAMING
4:20PM-5:00PM PANEL 6
Viral Gaming – Latest Trends in Marketing and Promoting Games
Online
Flash and browser-based games that work both stand-alone
and as
application widgets on social networking websites such as Facebook
have been a growing segment of the gaming industry lately, underscored
by Russia's Digital Sky Technologies $180 million investment in Zynga
last year. How important is the social factor in gaming? Will we see
casual massively multiplayer games anytime soon? How can games and
interactive entertainment incorporate features such as user-generated
content, sharing, rewards and referral programs? How do you monetize
these new social gaming environments? This panel of executives from
social networks, technology and games companies will tackle these
questions and more.
Panelists
Ranah Edelin, COO,
Raptr
Mike Crouch, Director of Public Relations,
Nexon America
Mike Goselin, VP, Product Development,
Hangout Industries
Hussein Fazal, CEO,
AdParlor
Moderator: Esther Lim, Digital
Strategist,
The Estuary, LLC
|
TRACK B
GAME MONETIZATION
4:20PM-5:00PM
PANEL 7
Brands Got Game? The Latest Opportunities for Advertisers To
Connect
with Millennials
Through Games and Social Networks
This panel of advertising, brand and games executives will discuss
opportunities for advertisers and brands to reach consumers through
the games, virtual worlds and social networks. How are brand marketers
and their agencies navigating this space? What advertising campaigns
work in games and online communities? How are consumers reacting to
ads in games? How are advertising executives working with game
developers? What are the opportunities and challenges in incorporating
advertising and brands into games and online communities? On the other
side of the coin, how can game companies generate revenue and free
mass advertising by incorporating digital game content into brand
advertising?
Panelists
Maria Casey, Senior Manager of Business Development,
Arkadium
Tim Steudler, Corporate Alliances and Business Development,
Activision
Bill Young, Managing Director, EA Ready,
Electronic Arts
Steve Sims, VP of Client Services,
Badgeville
Moderator:
Matt Story,
Director, Denuo
|
|
TRACK A
SOCIAL AND CONNECTED GAMING
5:05PM-5:50PM
PANEL 8
The Future of Gaming: 3D?
Publishers like Sony and Nintendo see 3D gaming as a huge
opportunity
similar to 3D movies and both have taken serious steps to embrace the
technology, making their respective consoles 3D-compatible and
beginning to roll out first-party and third-party 3D titles. However,
3D remains a delicate subject for game developers, many who see it a
gimmick that has little to do with the core game-mechanics. So, how
likely is it that 3D gaming will take off if only a small percentage
of the market is able to afford a 3D-capable television, and many
unwilling to sit for hours wearing plastic glasses that may cause
headaches and eye strain? This panel will discuss the pros and cons of
3D gaming and leave the audience with a better understanding of what’s
at stake and what to expect in terms of 3D games in the future.
Panelists
Phil Eisler, General Manager of 3D Vision,
NVIDIA
Matt Costello, President and Creative Director,
Polar Productions, Ltd.
Moderator: Gordon Bellamy, Executive Director,
IGDA
|
TRACK B
GAME MONETIZATION
5:05PM-5:50PM
PANEL 9
Gaming, Film and Television – How To Developing Successful
Transmedia
Franschises
The relationship between Hollywood content owners and
the game
industry has sometimes been a rocky one. The result has been few
success stories of original film and television IP being turned into
films and TV shows and vice versa. For example, despite massive box
office success of James Cameron’s “Avatar,” sales of the Ubisoft
Avatar video have, in comparison, been disappointing. How is the
relationship between these industries evolving? What needs to be done
to make sure that future media franchises work as well across
platforms and mediums? What needs to happen to ensure that all
participants - licensors, developers, publishers and distributors -
get a fair return on their investments?
Panelists
Jeff Gomez, CEO,
Starlight Runner Entertainment
Danny Bilson, EVP, Core Games,
THQ
JJ Lechleiter, Senior Director, Game Studio,
Hands-On Entertainment
Katharine Lewis, Deputy Head,
FremantleMedia Ventures
Molly Kittle,
Director of Creative Strategies,
Bunchball
Moderator:
Peter Levin, Co-Founder,
Geek
Chic Daily
|
6:00PM–7:00PM
Cocktail Reception and After Party (Free attendance with LA
Games Badge) |
When & Where
SLS Hotel at Beverly Hills
465 South La Cienega Blvd.
Los Angeles,
CA 90048
Tuesday, April 26, 2011 from 9:00 AM to 6:00 PM (PDT)
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